Project: Song of Oud

Brief: In 2023, Ajmal Perfumes introduced its new fragrance, Song of Oud, to the younger Khaleeji audience in the GCC region. The perfume’s notes were inspired by a musical crescendo, starting soft and building into a bold composition.

Solution: Leveraging the influence of Arabic pop/rap culture on Middle Eastern youth, we advised Ajmal to collaborate with local GCC talents for a successful launch. Renowned Emirati artists SaudG & Ahmedoo Biggie created a captivating composition that embodies the essence of oud, reflecting Arabic culture and Ajmal’s innovation in perfumery.

Results: The Song of Oud launch resonated across the GCC, attracting audiences of all Khaleeji age groups. The song achieved 1.4 million views on YouTube and was featured on platforms like Apple Music, Spotify and Anghami, contributing to a significant sales boost for Ajmal Perfumes.

Project: Aristocrat Coral & Costal

Brief: Our task was to launch Ajmal Perfumes’ latest fragrance, Aristocrat Coral & Coastal, throughout the GCC region.

Solution: To fulfill this objective, we recommended a comprehensive 360-degree campaign that featured a captivating underwater theme. The campaign was designed to immerse the audience in a surreal underwater experience, culminating in a beachside launch event, creating a seamless and enticing journey for customers to explore and engage with the fragrance.