Brief: Babyshop intended to introduce its autumn-winter collection while breaking the perception among its target audience that it offers high-quality products at the best prices. It wanted to communicate this message organically, avoiding a commercial approach.
Solution: We proposed a “Quality vs Price” campaign collaborating with parent influencers, showcasing them alongside their children. The content captured authentic moments between parents and kids, inviting them to guess the prices of the products. The surprising and engaging reactions of the influencers and their children added a unique touch to the campaign.
Result: The brand witnessed a significant increase in sales as trust was established through the influencers’ word-of-mouth promotion and the reach of the engaging content.
