Brief: In 2016, Jollibee was introduced in Dubai with the aim of strengthening its connection with the younger audience, especially teenagers, while also resonating with the expatriate community in Dubai.
Solution: Our strategy revolved around crafting a campaign centered on animated content customized to engage the younger demographic. This content highlighted the Jollibee experience as a source of fun and entertainment for the entire family, complemented by enticing super-saving deals. Every content piece, from the launch campaign to the back-to-school initiative, was meticulously tailored to align with the behavior of the younger target audience.
Result: The brand experienced remarkable success as the younger audience embraced the brand, subsequently appealing to parents and ultimately driving a substantial increase in sales.
