The Song of Oud campaign brief was centered around creating a connection with Gen Z through a trendy, edgy Arabic rap song that would integrate the Oud perfume product.
The objective was to collaborate with local talents, including song composer Saud Ibrahim Saleh and rapper Ahmedoo Biggie, to create a song that would resonate with the target audience.
The goal of the campaign was to position the perfume as being relevant, modern, and desirable to this young audience.
The launch event for "The Song of Oud" took place at Nara Desert Escape, setting a captivating backdrop for the grand unveiling. The highlight of the event was a live performance by SaudG and Ahmedoo Biggie, the talented artists who collaborated on the rap song. This event specifically targeted PR professionals and influencers, who were invited to attend as special guests.
The combination of the unique desert setting, the electrifying live performance, and the presence of notable attendees ensured that "The Song of Oud" launch event was a memorable occasion
